Meanwhile, Eliza's interest in fashion and design grew as she pursued a career in the fashion industry, working with well-known designers and gaining invaluable experience.Īs Eliza's career in fashion progressed, she discovered that her true passion lay in the world of jewelry. This passion eventually led her to a successful career as a jewelry designer, working with renowned brands and creating custom pieces for private clients. Their unique partnership combines Brinker's extensive experience as a professional jewelry designer with Eliza's fresh perspective and a keen eye for trends.Ī Family Affair: The Birth of a Jewelry Brandīrinker's love for creating jewelry began in her early years, as she grew up surrounded by artists and craftsmen in her family. With a shared passion for jewelry design, they have been crafting one-of-a-kind pieces for over a decade. The mother-daughter duo of Brinker and Eliza Higgins is the creative force behind the successful jewelry brand, Brinker & Eliza. Together, we worked to create a sleek site design, incorporating plenty of white space, attractive fonts, and optimized images. I was tasked with developing her site further, and my reputation for helping luxury brands made me the ideal partner for her project. She generated revenue primarily from affiliate programs, which gave her the resources to take her blog to the next level. Eliza stood out as an exceptional client, demonstrating both ease of communication and mutual respect. At the time, she was a fashion and lifestyle blogger who wrote about her favorite fashions and various lifestyle topics. My company, Vyudu Inc, first had the pleasure of working with Eliza Higgins (now Eliza Higgins Grabis) in early 2014. Early Beginnings: Eliza Higgins and Vyudu Inc Learn from their journey as we discuss the obstacles they faced and the strategies they employed to achieve their dream. This is the story of how Eliza Higgins Grabis, a fashion and lifestyle blogger, teamed up with her mother to launch a successful jewelry line called Brinker & Eliza. Entrepreneurs must navigate the challenges of brand building, choose the right e-commerce platform, and establish a strong online presence to stand out among competitors. In the world of fashion and lifestyle, it takes more than just a great idea to launch a successful business. A Case Study on Brand Building, Becoming an Entrepreneur, and Tips for Launching a Successful Shopify Store
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